Apis Group, LLC

Why do consumers need your products? 

Why do consumers want your products?

If you can't answer these two questions using one or two sentences, Apis Group, LLC can help you.

Apis Group, LLC is a facilitator of highly effective messaging development.   Using a method of conjoint analysis created by Dr. Howard Moskowitz, Mind Genomics will let you know if individual phrases that describe some aspect of your products have positive, neutral, or negative appeal.

And Mind Genomics will also indicate how consumers  cluster around specific phrases. It is very surprising to see how 2 - 3 consumer clusters form around a set of different messages that originated from the same data set.

Mind Genomics is a fun process that will allow you to learn more about your products and market. 

And gathered data will let you know What to Say, How to Say It, and To Whom. 

Please use the Contact Us tab if you would like to learn more about Mind Genomics.

Malcolm Gladwell has discussed Howard Moskowitz and the positive effects of Mind Genomics in the following. 

• What the Dog Saw (Book)
  
  
• Ted Talk entitled Choice, Happiness, and Spaghetti Sauce
  (www.ted.com/talks/malcolm_gladwell
  _on_spaghetti_sauce)

Bush Brothers and Company hired Apis Group, LLC to facilitate a Mind Genomics trial to assist their product development objectives.